Livestreaming really began to take off when young people sitting in front of screens began playing video games online and streaming themselves to audiences around the world.

YouTube, Twitch and Mixer are the three largest livestreaming video game platforms in the market. In 2018, more people watch streamed gaming content than they did HBO, Netflix, Hulu, and ESPN combined, according to Investopedia.

“I watch people like you on Twitch and Mixer and I can’t believe people watch this, and not because I don’t see the utility in it,” Ross Gerber, CEO of media investment firm Gerber Kawasaki, said on Tuesday during TheWrap’s GamingGrill event focused on gaming and esports.

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