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The streaming wars have their first casualties and of course, it is indie filmmakers. Amazon announces that they would drop their already low per hour streaming rate from .6¢ to .1¢ in North America. When this news hit the indie film world went nuts. Why would Amazon punish creators like this?
Well, there’s good news and bad news. The bad news is Amazon dropped their per hour streaming rate from .6¢ to .1¢ but the good news is they raise the maximum possible rate to .12¢ per hour. Check out the chart below
Amazon did this to weed out all the low-quality content that is uploaded tot he platform. The higher quality content will be rewarded while the lower is punished. This is the way Amazon wants to proceed. As I stated in my book Rise of the Filmtrepreneur®: How to Turn Your Indie Film into a Moneymaking Business,
“If you play in someone else’s sandbox you need to play by their rules.”
This is why it’s more important than ever to control your own revenue streams. In this episode, I go into detail on why Amazon made this move, its main business model and how indie filmmakers can better position themselves in the Amazon marketplace.