Showtime marketing executives may want to take a closer look at a giant Los Angeles billboard that promotes their Roger Ailes miniseries, The Loudest Voice, because it’s not what they paid for. The billboard at Shelbourne and Sunset features an image of Russell Crowe playing Ailes, the man who ran Fox News for two decades before stepping down in 2016 after anchor Gretchen Carlson and others said he sexually harassed them.

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