Fashion designer Rachel Zoe says she never intended for her Bravo series, “The Rachel Zoe Project,” to be about her. Yes, the title of the reality show, which ran for five seasons from 2008-2013, might have her name smack in the middle of it, but her original idea was to be behind the scenes.

Zoe said that “the intention was never to be in front,” during her “How to Be a Boss: Building Your Brand” panel, moderated by Condé Nast Entertainment’s Teal Newland, at WrapWomen’s Power Women Summit on Friday. She says it’s “insane, actually,” that it happened because she didn’t want to be followed around by cameras.

“I was very comfortable, and still am, very comfortable, behind the scenes. And that’s why I grew to be a stylist cause I, in those days, was very behind the scenes,” said the Box of Style founder, whose career has included a transition from stylist to designer. “And the intention with doing the show, to be honest, was very much about exposing the designers and showing the behind-the-scenes look at the fashion industry and sort of all these incredibly brilliant minds: the designers, the stylists. Just all the work that goes into it, because it was such a mystery at that time.”

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