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You should never four-wall your indie film in your hometown. That is what most industry professional would say but they don’t know Filmtrepreneur and filmmaker Antonio Pantoja. He decided that four walling his indie film One Must Fall in his hometown of Louisville, KY was the way to go.
In the film industry, four wall distribution (also known as four-walling) is a process through which a studio or distributor rents movie theaters for a period of time and receives all of the box office revenue. The four walls of a movie theater give the term its name.
One Must Fall is a horror-comedy slasher set in the 80’s about a woman wrongfully fired from her office job and forced to take on a temporary job on a crime scene cleanup crew. With a maniacal serial killer on the loose leaving them lots of work, did he ever leave the scene of the crime?
He was able to turn his little micro-budget horror film screening into a must-attend event in town. He had photo ops throughout the theater, he was selling merchandise at the event and even had an after-party with a live band.
was so impressed with what Antonio was able to do with his screening that he will be featured in my new book Rise of the Filmtrepreneur®: How to Turn Your Film into a Moneymaking Business.
We breakdown how he was able to sell over 1200 tickets, cultivate a massive online audience around himself and his film and what ancillary products he has created for his film. Enjoy my conversation with Antonio Pantoja.
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