Director Justin Simien, who first broke out at Sundance with 2014’s “Dear White People,” dropped by TheWrap studio at Sundance to discuss his campy horror film “Bad Hair.”

“So ‘Bad Hair’ is a horror satire camp mashup situation about a killer weave and a girl who gets one in 1989 and the costs and the benefits that happen when such a thing transpires,” said Simien. “The idea really came from a conversation about a sub-genre of horror in Korean and Japanese horror films about hair specifically and I felt like there was an American story there to be told that hadn’t been told and specifically one that kind of interrogates the system that kind of forces black women in particular, but all of black culture, to sort of produce value that they themselves can actually capitalize on.”

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