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What is “Hybrid Distribution?”

Hybrid distribution is the state-of-the-art model more and more filmmakers are using to succeed. It enables them to have unprecedented access to audiences, to maintain overall control of their distribution, and to receive a significantly larger share of revenues.
Today on the show we have a legend in the ultra-low budget indie film world, Peter Broderick. He coined the term Hybrid Distribution in his seminal article Declaration of Independence: The Ten Principles of Hybrid Distribution. Peter also wrote a very informative article detailing ways filmmakers can deal with the Distribber debacle and protect themselves if a distributor goes bankrupt. Read that article here.

Here are the Ten Principles of Hybrid Distribution:

Design a customized distribution strategy
Split distribution rights
Choose effective distribution partners
Circumscribe rights
Craft win-win deals
Retain direct sales rights
Assemble a distribution team
Partner with nonprofits and online communities
Maximize direct revenues
Grow and nurture audiences

These principles of hybrid distribution emerged from the experiences of hundreds of filmmakers. Here is a bit on today’s guest. Peter Broderick is President of Paradigm Consulting, which helps filmmakers and media companies develop strategies to maximize distribution, audience, and revenues.

In addition to advising on sales and marketing, Paradigm Consulting specializes in state-of-the-art distribution techniques—including innovative theatrical service deals, hybrid video strategies (mixing retail and direct sales online), and new approaches to global distribution.

Broderick was President of Next Wave Films, which supplied finishing funds and other vital support to filmmakers from the US and abroad. He helped launch the careers of such exceptionally talented directors as Christopher Nolan, Joe Carnahan, and Amir Bar-Lev. In January 1999, Broderick established Next Wave Films’ Agenda 2000, the world’s first initiative devoted to financing digital features.

A key player in the growth of the ultra-low budget feature movement, Broderick became one of the most influential advocates of digital moviemaking. He has given presentations on digital production at festivals worldwide and written articles for Scientific American, The New York Times, and The Economist. In 2004 Broderick launched Films to See Before You Vote, harnessing the power of film to impact the US presidential election. He is a graduate of Brown University, Cambridge University, and Yale Law School.

Now focused on the revolution in film distribution, Broderick gives keynotes and presentations internationally, most recently in Amsterdam, Sydney, Toronto, Cannes, Guadalajara, Berlin, London, and Rio de Janeiro. He served as Program Co-Director of Digimart, the global digital distribution summits held in Montreal in 2005 and 2006. He teamed up with acclaimed filmmaker Sandi DuBowski to design and teach a master workshop in documentary distribution and financing at the Doc Aviv Film Festival in Israel.

Enjoy my eye-opening conversation with Peter Broderick.

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