Years after venture capitalist Jesse Draper invested in Lauren Schulte Wang’s The Flex Company, the two reunited to offer young entrepreneurs advice on how to get funding and launch their products at TheWrap’s annual BE Conference in Santa Monica, Calif. on Thursday.

Draper, who is the founding partner of Halogen Ventures, actually invested in Flex — which designed a new menstrual product for 12 hours of period protection and mess-free period sex. When she was asked how she chooses her companies and entrepreneurs, Draper’s answer was simple: She looks for uniqueness.

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