There's good news and bad news about technology for independent filmmakers. It's cheaper and easier to make a film: anyone can make a movie with a low-price camera and a laptop. But the bad news is, independent films are competing for distribution and exhibition screens with big budget studio movies - and those movies are benefiting from some pretty nifty technology, too. Is there still room at the multiplex for the personal storytelling and character-driven drama of indie film?
A producer recently inquired as to how much she should allocate to the producer of marketing and distribution (PMD), in her film's budget.Seriously? Another producer title?!While initially dismissive of that concept, I've actually come to terms with the viability and necessity of such a role, given the inability of most independent films to acquire distribution in the United States, which is mostly due to: