A producer recently inquired as to how much she should allocate to the producer of marketing and distribution (PMD), in her film's budget.Seriously? Another producer title?!While initially dismissive of that concept, I've actually come to terms with the viability and necessity of such a role, given the inability of most independent films to acquire distribution in the United States, which is mostly due to:
Last week I moderated Variety's panel on “How to Make Crowd-Funding Work for Filmmakers” and it marks a seminal moment in the convergence of filmmaking and technology. Hear me out...
There's good news and bad news about technology for independent filmmakers. It's cheaper and easier to make a film: anyone can make a movie with a low-price camera and a laptop. But the bad news is, independent films are competing for distribution and exhibition screens with big budget studio movies - and those movies are benefiting from some pretty nifty technology, too. Is there still room at the multiplex for the personal storytelling and character-driven drama of indie film?
With 20 producers credited, The Kids Are Alright is poised to be this year's annual Academy Award controversy over who gets the Oscar.